Go ahead, put your toe in the SEO waters. If your company's website is not optimized for search engines, it's like your business is just invisible. Rajan Sodhi over at Big Marketing for Small Business has a collection of first steps to getting your site noticed by the Googles and Bings of the Web. He also plugs an SEO analysis tool he uses.
First: Understand keywords “I find quite often that websites are not systematically targeting any keywords, or they are targeting words or phrases that do not get searched often,” Sodhi said. “Evaluate the words to target based on how many searches per month the word gets.” Don't target a keyword that gets searched less than at least 1,000 times per month.
Content Is Still King Interesting content on your website that updates often will still get ranked higher than one that does not. Sodhi said that small businesses really fret over updating blogs and such because they don't have the time. He stated that 40 percent of his traffic comes from blogs. To maintain an updated website can take as little as a few hours per week.
Understand Link Building “Build your inbound links as organically as possible,” Sodhi wrote. “Building links is the most time consuming and difficult task. Most people won’t link to you without good reason, and you want to avoid buying links whenever you can.” Having fewer really great links is better than a whole bunch of “poor links.” Sodhi ties this point back to great content, because if your white papers, videos or articles are super great, then people will want to link to them.
Read the entire article at Big Marketing for Small Business.
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