It sounds like a hard sell: Have your employees follow the HR department on Twitter for benefits updates. However, it couldn't be simpler, writes Greg Dagley on BenefitsBuzz this week. Interested employees will follow and those who aren't into it, won't do it. Setting up a Twitter account is simple and free – all the company pays for is the small amount of time it takes HR to send a 140-character message any time there is company news.
Will this replace “formal benefits communication materials?” No, says Dagley, but you have to come up with messages that are straightforward enough to relay in one or two sentences. You don't want to extol a larger point in a series of 140-character posts. Dagley points out that if you feel your company business is too exposed on Twitter, you could consider a more private “micro-blogging” site such as Yammer. You can also use Twitter simply to point followers to the complete explanations on the company intranet or in shared network folders.
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