Business philosopher Jim Rohn said, "We get paid for bringing value to the marketplace...that's as simple as you can put economics." It seems like a simple formula yet we so often miss it. We get caught up putting out our daily fires and often find it difficult to step back and figure out why it is we actually exist in IT.
Are we here for fixing stuff that breaks? That seems "valuable." Looking deeper, service providers are becoming a commodity. Anyone can fix broken computer stuff these days. What about implementation — are we here for deploying new technologies? When done the right way, that's one of the most "valuable" things we could ever do for our business. I think the most "valuable" thing is for those of us in IT to become enablers, helping the business to utilize technology in unique and creative ways to attain and maintain a leg up on our competitors. That's bringing value to the marketplace.
Be it using Web 2.0 technologies to communicate better with customers or cloud applications to take some load off internal system resources, there's no reason you as an IT leader in a small business can't leverage these very things to help take your business to the next level. What's holding you back?
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