Why You Need to Become a “Trust Agent” in 2010

One of the most important lessons the social media space has taught us is that trust is more critical to our business success than ever before. Trust in business isn’t a new concept. The speed at which it can be built or destroyed is. Quite simply, there is nowhere to hide anymore. Treat a customer poorly? The world knows about it. Say one thing and then do another? Ditto. Word gets around, and it gets around fast.

Chris Brogan and Julien Smith have done an incredible job at detailing what it takes to build trust in this digital age we are living through. This is either your biggest threat or your biggest opportunity in the coming years. It’s up to you to decide what you want to do about it. Reading Trust Agents is a great place to start.

Here's a 10 minute summary of the book and listen to an interview with Chris Brogan.

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