Reuben Advani is the founder and president of Telestrat Education. The company offers mini-MBA seminars to students, corporate managers and law firms across the globe. Reuben is a highly sought after public speaker and has addressed audiences across the U.S., Europe and Asia. He is also the author of the popular business book, The Wall Street MBA (McGraw-Hill). Mr. Advani began his career with the investment bank Morgan Stanley & Co., Inc., where he worked in the firm's corporate finance divison. Mr. Advani holds a BA from Yale University, an MBA from The Wharton School, and has taught university-level finance.
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Recession Over? Now's the Time to Win Back Your Customers
By Reuben Advani Monday Jun 14, 2010Many small businesses have watched their best customers wander off during the recession. Maybe the customer was unhappy with the service or its budget was slashed or it simply reassessed priorities. Whatever the reason, a lot of companies were too busy trying to survive to spend the time and money necessary to luring customers back. But as the economy stabilizes — and many small businesses regain their footing — now's the time to turn your attention to wooing lost customers. How do you do it?
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Re: What can businesses do to attract former clients?
Monday Jun 7, 2010Many of us have watched our best clients wander off during the recession. They grew tired, budgets were slashed or they simply reassessed priorities. How do you win them back? To answer this, take a page out of most any romance novel. First, let
