sales
Survey: The Best Social Media Sites for Salespeople
by Paul Diamond Tuesday Feb 23, 2010In the first two weeks of February, I polled CEOs and business owners about social media sites their salespeople use. The specific question I asked was, “Which social network sites do your salespeople use most?” (I conducted the poll among members of Vistage, an executive coaching organization.) More than 420 business leaders responded. Here are the results: 47% use Linkedin 20% use Facebook 5% use Twitter 1% use another social media site 27% don't use any social media sites
How International Markets Help Small Businesses Grow
by SBTV Friday Jan 8, 2010More small firms are growing by tapping international markets. Check out these tips, techniques and solutions to the challenges of selling overseas.
How Webinars Can Help Grow Your Business
by SBTV Friday Jan 8, 2010Jaclyn Kostner, author or "Knights of the Tele-Round Table" and "Virtual Leadership," shares advice on how small businesses can use webinars to improve interaction with clients and grow their customer base.
Can Your Sales People Make the Case to Get the Sale?
by SBTV Friday Jan 8, 2010"Why us?" Do your sales people know the answer to this question? What's your competitive advantage that has nothing to do with price? Learn why Jaynie Smith, author of Creating Competitive Advantage, says sales people are made — not born — and how to arm your sales force with the tools they need to successfully sell your competitive advantage.
How to Boost Sales With Email Marketing
by Paul Diamond Thursday Jan 7, 2010Marketing studies consistently show that email offers the highest return on investment of any direct response marketing method. According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent in 2009. So how can you use email marketing to its fullest potential? The first thing to understand is that email marketing comes in two basic forms:
The 2010 Forecast for Consumer Spending: Partly Cloudy
by Eric Reyes Thursday Jan 7, 2010For all those selling goods to the public, the new year is sunnier than the last but the overall outlook is still partly cloudy. That's the news from the latest Nielsen Company survey as reported by Marketing Charts this week. The Consumer Packaged Goods or CPG market will see a few trends snap into place. Some of those key predictions include:
3 Deadly Sales Mistakes
by Per Sjofors Thursday Jan 7, 2010Business owners and leaders are bound to make mistakes. While many mistakes have trivial consequences, others can be systemic, go unnoticed and become absolutely fatal to a company’s success. Here are three of the most deadly mistakes — if you recognize any of these in your business, you should take immediate corrective action.Mistake 1 — Compensating your salespeople based on revenue
Marketing for Dummies: 3 Rules to Live By
by Eric Reyes Tuesday Jan 5, 2010Marketing dos and don’ts flood the Web and your chances of following them all are slim. Adrienne Carlson at The Savvy Entrepreneur notes that if you cut through all the advice clutter you can glean really only three things you need to avoid to make the sale.
Always-On Customer Feedback
by Kim Girard Monday Nov 30, 2009The company has 42-inch displays in its lobby and break room that flash real-time data on sales, searches, and customer surveys and ratings. The system has helped 4Imprint CEO Kevin Lyons-Tarr improve service daily and boost customer loyalty annually.
How to Market to An Ethnic Group
by Eric Reyes Tuesday Nov 24, 2009In this diverse country we live in, everyone wants to appeal to untapped local ethnic groups, right? And you start by not marketing to them. I know this goes against all your marketing instincts, but Tom Borg on Marketing for Success this week said that if your business is meeting the needs of the ethnic group, you kind of don't have to worry about the marketing. Word of mouth does a lot of it for you.
