seo
Today in Marketing: How to Avoid Common Facebook Pitfalls
By Eric Reyes Monday Apr 19, 2010In today's Must-Read in marketing stories from around the web, find out mistakes businesses often make on Facebook, why your social media strategy starts with your company website, how to get prospective customers to trust you enough to buy online — and more:
Today in Marketing: Common Domain Name Blunders
By Eric Reyes Monday Apr 5, 2010In today's Must-Read in marketing stories from around the web, learn how to avoid common domain name pitfalls, the critical difference between being persistent and a pest when cold calling, why Google and Bing should always be your top priority when marketing online — and more:
Today in Marketing: Waiting for the Facebook Payoff? You're Not Alone
By Eric Reyes Monday Mar 22, 2010In today's Must-Read in marketing stories from around the web, discover that your small business isn't the only one waiting for Facebook to pay off, why focus groups don't work, why you shouldn't listen to anyone claiming to be a "blog consultant" — and more:
Today in Marketing: How Small Business Can Profit From Text Messaging
By Eric Reyes Monday Feb 15, 2010In Tuesday's Must-Reads in marketing stories from around the web, find out the best reasons to put video on your site, how to make sure your company's website is high up on Google search results, why text messaging is the perfect opportunity for small businesses — and more:
When Micro-Sites Make Sense
By Eric Reyes Thursday Dec 10, 2009In the world of online marketing, the micro-site — which is a site designed to promote only one line or product — was once a champion. No longer, argues B.L. Ochman on whatsnextblog.com. A mini-site that is about four or five web pages and exists independently of the corporate home page won't rank high in searches and doesn't take advantage of the traffic already coming to your company website.
The 3 Biggest First Steps in SEO
By Eric Reyes Wednesday Oct 28, 2009Go ahead, put your toe in the SEO waters. If your company's website is not optimized for search engines, it's like your business is just invisible. Rajan Sodhi over at Big Marketing for Small Business has a collection of first steps to getting your site noticed by the Googles and Bings of the Web. He also plugs an SEO analysis tool he uses.