When Micro-Sites Make Sense

In the world of online marketing, the micro-site — which is a site designed to promote only one line or product — was once a champion. No longer, argues B.L. Ochman on whatsnextblog.com. A mini-site that is about four or five web pages and exists independently of the corporate home page won't rank high in searches and doesn't take advantage of the traffic already coming to your company website.

The 3 Biggest First Steps in SEO

Go ahead, put your toe in the SEO waters. If your company's website is not optimized for search engines, it's like your business is just invisible. Rajan Sodhi over at Big Marketing for Small Business has a collection of first steps to getting your site noticed by the Googles and Bings of the Web. He also plugs an SEO analysis tool he uses.

How the Company Blog Helps, not Hinders, the Company Website